The gin brand claims its new spirit is "approachable and eminently mixable"

Hendrick's Absinthe was created by Hendrick's master distiller, Lesley Gracie, who says it isn't that far removed from gin.

"Absinthe is really a cousin to gin, in that it is a botanically flavoured spirit, just with a different palette of botanicals to play with", she explained.

"It conjures up images of the strange and the surreal and so is perfectly at home in our playground at the Hendrick's Gin Palace."

As well as the traditional wormwood and star anise contained in absinthe, the Hendrick's version has five other botanicals, including rose and cucumber that have become synonymous with the brand.

The 48 per cent ABV spirit is being launched as a super-premium drinks and is designed to be served in cocktails and as well as with tonic or ginger ale.

Initially just 4,000 bottles are being made available exclusively to the UK on-trade.

Ally Martin, Global Brand Ambassador for Hendrick's said: "We've reimagined absinthe as an incredibly complex, unique and interesting spirit. Not one to be feared for its strength but to be used as a core component of today's array of contemporary, refreshing cocktails".

 

  • Absinthe originally hails from Switzerland and became extremely popular in France in the late 1800s, when it gained a reputation as being a dangerous drink and was eventually banned. It enjoyed a revival at the start of the 1990s across Europe and in the UK when a change in EU food and beverage laws removed the barriers to its production.