The Campaign for Real Ale has jumped onboard the Tryanuary wagon as a sponsor in a bid to encourage more people to visit their local pubs throughout January.
Tryanuary is a nationwide campaign to support the beer industry throughout January. Rather than swearing off pubs for a month, participants are encouraged to try new venues in order to help local businesses during what can be a challenging month for retailers.
Ash Corbett-Collins, national director of CAMRA said: "We are delighted to support this great initiative. January is a difficult month for the brewing industry and pubs, with people trying to atone for overindulgence during the festive period. This puts additional strain on what is already a quiet month.
"We have always argued that beer is best enjoyed in moderation in the social surroundings of a pub. January is a great time to sample new beers - particularly real ale - and we'd encourage our members to go out and support their local pubs this month."
Mike Hampshire, Tryanuary Organiser, said: "We're delighted to have CAMRA as a major sponsor this year. This is the UK's leading consumer group and a powerful voice within the industry.
"Both campaigns have a lot of common goals, not least of which is support for pubs. I think our combined efforts can help raise awareness even further of how difficult January is and that moderate beer consumption can be part of a healthy lifestyle all year round."