Research has found that more than a quarter of UK drinkers either reduced or stopped drinking in January.
The new research comes from independent alcohol education charity Drinkaware.
It found that almost three quarters (72 per cent) of those people who said they drank less or stopped drinking last month, plan to continue doing so in the long term.
In this group, 59 per cent said they plan to continue to reduce their drinking in the long term, whilst 12 per cent said they plan to stop drinking completely.
The research, carried out by YouGov on behalf of Drinkaware, also found that taking drink free days is the most popular technique to cut down on drinking.
Drinkaware's Drink Free Days campaign is running until March on radio and social media channels, encouraging midlife drinkers - aged 45-64 - to take more drink free days.
Drinkaware's Chief Executive Elaine Hindal said: "It's good to see such a high proportion of people who reduced or stopped their drinking in January planning to continue to do so in the long term.
"People who gave up or cut back on alcohol for the month will undoubtedly have seen benefits such as more energy, better quality of sleep and brighter mood. It therefore makes complete sense for them to keep these good habits going beyond January.
"With a growing number of people cutting down on their drinking or cutting it out completely, operators will need to continue to adapt their drinks offer. With the wide range of high quality no and low alcohol drinks now available, it's never been easier to put together an appealing selection and make sure that people who choose to avoid alcohol don't also avoid the pub."