A West Sussex pub has been named as the TEA Drinkers Pub of the Year 2020 following a successful campaign to support your local.
Hogs Back Brewery has named The Kings Head in Billingshurst as the winner following the 'Support Your Local, Go TEA Total' campaign, which ran throughout January.
The campaign was designed to encourage more people to support their local during the pub trade's quietest month. The pub achieved Hogs Back's highest ever levels of engagement among licensees and drinkers.
More than 220 pubs, both in Hogs Back's Surrey heartlands and further afield, displayed 'Go TEA Total' posters, beer mats and pumpclip wobblers, while the campaign reached more than 130,000 people on social media channels.
Hogs Back managing director Rupert Thompson said: "We're delighted with the response to Go TEA Total among pubs and their customers, who clearly engaged with the campaign's messages about banishing the January blues with a walk to the pub and a sociable pint of TEA.
"Licensees who supported Go TEA Total tell us that it was a frequent talking point at the bar and that their customers enjoyed taking part in the competitions by scanning the codes on beer mats."
As winners, the Kings Head received 20 vouchers for a Hogs Back Brewery tour and beer tasting, and a certificate to display in the pub alongside other awards.
The pub has been owned for the past six years by Oonagh & Colin Ganley.
Oonagh said: "We've just had our busiest January ever and we're sure the TEA Total campaign played a part. Customers loved it and our staff team were really motivated to win the Pub of the Year title, so it definitely created a great buzz in the pub. We'll be looking forward to TEA Total next year, and hoping to retain our title!"
Hogs Back also presented Highly Commended certificates to four other pubs, who scored highly in the public vote: The Wooden Bridge, Guildford; The Wheatsheaf, Camberley; The Onslow Arms, Clandon, Surrey, and The Crispin, Wokingham.