Pubs are being encouraged to support a new campaign against drink-driving supported by alcohol education charity Drinkaware.
The charity is providing Home and dry point-of-sale (POS) materials free of charge to any UK pub operators who wish to use them. The materials include T-shirts for staff members, posters, beer mats and bar runners, which all feature an eye-catching road sign design.
The campaign has been developed after feedback from on-trade operators and independent pubs and bars and is supported by The British Beer & Pub Association and the Department for Transport's THINK! initiative.
It is designed to support venues to provide a safe and enjoyable environment for all customers by encouraging drivers to go alcohol-free and get home safe.
Mark Chandler, director of marketing and partnerships activation at Drinkaware said: "We're delighted to be launching Home and dry, a campaign that has wide support from operators as an effective way of helping them to raise awareness of the risks of drinking and driving.
"The campaign's message is a positive one about encouraging people to choose alcohol-free drinks options if they are driving.
"Encouraging customers to go alcohol-free is easy in today's on-trade, where the choice of alcohol alternatives has never been better. Drivers can enjoy a wide range of alcohol-free beers, ciders, wines or spirits, and get home safe at the end of the night."
For more information visit www.drinkaware.co.uk/homeanddry.