Kopparberg has launched a new passionfruit and orange gin following the unprecedented success of the launch of two pink gins last summer.
Last year, Kopparberg released two pink gins; strawberry and lime, and mixed fruit. The new gin offers a bold and exotic taste, expertly infused with passionfruit and orange.
Rob Salvesen, Head of Marketing, said: "Off the back of Kopparberg Strawberry & Lime gin being the most successful BWS NPD launch last year, we are looking to once again replicate this success into the summer of 2020 with the launch of our new Passionfruit & Orange variant.
"Listening to our consumers and spotting trends is key to Kopparberg's success, and the growing trend for citrus and orange flavoured drinks is what has inspired this launch.
"The gin market is continuing to grow and this new flavour delivers a bold and refreshing taste, offering gin-drinkers even more variety within the Kopparberg Gin portfolio."
Kopparberg Passionfruit & Orange Gin is best served over ice with a tonic or lemonade mixer and a slice of orange, providing the perfect refreshing fruity drink for gin lovers.
The new variant, at 37.5 per cent ABV will be available in a 70cl bottle.