News
Mermaid Gin has been given a new look

Major makeover for Mermaid Gin

The new bottle uses biodegradable paint, cork with a wooden top and a paper seal to ensure it is 100 per cent recyclable.

Mermaid Gin has been given a new look
Magners gives away cider  losers at Cheltenham Gold Cup

Cider to cheer losers at the Cheltenham Gold Cup

Cases of Magners up for grabs for punters who've backed the last horse over the line.

Magners gives away cider  losers at Cheltenham Gold Cup
Budweiser to sponsor England women's football team #internationalwomensday

Budweiser to sponsor England women's football team

On International Women's Day the American beer brand has announced its first ever sponsorship of women's football.

Budweiser to sponsor England women's football team #internationalwomensday
Dizzy Blonde gets a chilled out sister

Dizzy Blonde gets a chilled out sister

Robinsons Brewery has responded to calls for cooler cask by creating a chilled out version of its flagship brew Dizzy Blonde.

Dizzy Blonde gets a chilled out sister
Thatchers is the Official cider of the Cricket World Cup 2019

Thatchers is the Official cider of the Cricket World Cup 2019

Cricket has over a billion fans worldwide and this year's World Cup will be held in England and Wales from May 30 to July 14.

Thatchers is the Official cider of the Cricket World Cup 2019
Guinness Hydra-Flux launched

Guinness launches Hydra-Flux for outlets short on cellar space

The unit fits into a 2ft x 2ft space, while being energy efficient and economic, said brand owner Diageo.

Guinness Hydra-Flux launched
Jägermeister launches a gin

Jägermeister launches a gin

The firm has launched Gin Sul, a small batch, super-premium craft gin from Germany in a move that marks the "beginning of a new business strategy," it said.

Jägermeister launches a gin
Lionheart ale has been launched in time for St George's Day

Lionheart has been launched in time for St George’s Day on April 23

The beer has been brewed to a 12th century style recipe featuring wild harvested sweet gale and is brewed in open fermentation tanks.

Lionheart ale has been launched in time for St George's Day
Wonston Arms is CAMRA's Pub of the Year

Wonston Arms is CAMRA's Pub of the Year

A landlord whose ambition for his first pub was to secure a spot in the Good Beer Guide, has won one of the biggest prizes of them all.

Wonston Arms is CAMRA's Pub of the Year
Drink beer, save turtles

Drink beer, save turtles

A craft beer company has created new brews to help the plight of sea turtles in Africa.

Drink beer, save turtles
Brooklyn's Defender makes UK bow

Brooklyn's Defender makes UK bow

Brooklyn Brewery is bringing a new "fun and unpretentious" brew to the UK market.

Brooklyn's Defender makes UK bow
New keg range for Hogs Back Brewery

New keg range for Hogs Back Brewery

The new beers are the brewery's biggest launch in six years, as it looks to "evolve to meet the demands of younger drinkers," managing director, Rupert Thompson said.

New keg range for Hogs Back Brewery
Coca-Cola has launched Honest Lemonade

Honest Lemonade launched into pubs

Coca-Cola European Partners (CCEP) has moved its Honest brand into lemonade to cater for grown-ups wanting soft drinks.

Coca-Cola has launched Honest Lemonade
Carlsberg Danish Pilsner launched

"Better" version of Carlsberg revealed

Carlsberg has a new recipe, a new font, a new bottle design and even a new name, as part of a "bold strategy" to revitalise the beer in the UK.

Carlsberg Danish Pilsner launched
Coca-Cola launches new Premier League sponsorship campiagn with Jesse Lingard and Jermaine Jenas

Jesse Lingard and Jermaine Jenas kick off Coca-Cola’s premier league partnership

The soft drink will also be taking the Premier League Trophy on a tour around the UK in March and April as it looks to promote its new three-and-a-half year, multi-million-pound sponsorship deal.

Coca-Cola launches new Premier League sponsorship campiagn with Jesse Lingard and Jermaine Jenas
Beer gets a result from England's World Cup progress

Beer gets a result from England's World Cup progress

The sun shining on England's World Cup adventure helped beer sales in the UK experience their biggest year-on-year growth since the 1970s.

Beer gets a result from England's World Cup progress
Thatchers launches new campaign for cider

Thatchers reveals a new TV ad

The new ad, called Race Car, features a slow car race through Somerset and the West Country.

Thatchers launches new campaign for cider

Iron Maiden's Trooper now available in keg

Trooper Nitro will be "the first of many exciting projects with Bruce Dickinson and Iron Maiden that are in the pipeline for Trooper in 2019," said Ben Robinson, director of sales at brewer Robinsons.

AB InBev launches Raising the bar scheme

Ab InBev is to remove connection fees for small brewers

The Budweiser and Stella Artois owner said the move will ensure British pub-goers get more choice as well as a high-quality pint.

AB InBev launches Raising the bar scheme
Carling Made Local campaign launched

Carling gets a new multi-million pound campaign inspired by Burton On Trent

Brewer Molson Coors launched the Made Local activity for the brand today (February 4).

Carling Made Local campaign launched

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