The cyclist partnered with the Welsh brewer to launch the ale just as this year's Tour de France kicked off last Saturday.
Pink drinks are currently booming in the UK but some are pointing to an orange take-over this summer.
A whopping 40 per cent of those served bad quality beer go on to avoid the pub they were served it in and 33% subsequently steer clear of the brand.
A new range of non-alcoholic spirits and liqueurs that will enable bartenders to recreate popular cocktails in alcohol-free versions was launched today (July 1).
The average amount punters are spending on a night out is up 18.8 per cent on last year to £70.56, research has shown.
Cocktails are becoming one of Britain's fastest growing drinks categories within spirits, according to new research.
Strongbow will now be made with no artificial sweeteners, colours or flavours - but don't panic, it still tastes the same says brand owner Heineken.
Heineken has announced plans to add calorie and nutritional information labelling to all its cider packaging in a bid to enable consumers to easily find ingredients and calorie content of their drinks.
Magners Irish Cider has introduced a new version of its cider called Magners Rosé.
A campaign has been launched in a bid to bring people together and reignite their passion for the Great British Pub.
The organisation is urging more independent pubs to get involved in the relaunched scheme.
More and more of us are drinking craft beer, according to a new survey.
Highclere Castle, which was used in the Downton Abbey TV show and soon to be film, now has its own gin.
An extra three million pints could be consumed during the Women's World Cup should the Lionesses reach the final.
Brewer Shepherd Neame has unveiled a "dynamic" new look for the brand.
The organisation will allow "live craft keg" beers at the Great British Beer Festival this summer for the first time in the event's 42-year history.
The brewer will allow customers to decide how much they want to pay for beer and food between 3 and 9 June.
Pubs are being urged to celebrate the country's favourite drink as Beer Day Britain makes its return.
It's important that pub and bar managers consider the line-up of brands on the bar, just like football managers select their players for the pitch, says Heineken UK.
The value of the cocktail market has grown by 9.5 per cent in just a year, with nine million people now drinking cocktails on a night out.