America's favourite beer has landed in the UK in a bid to crack the millennial market.
Kids' favourite, Robinsons Fruit Shoot, is to get its first global campaign, as brand owner Britvic looks to inspire children and their parents.
Touted as a super-premium version of the shot brand, Jägermeister Manifest is based on the brand's original secret recipe but with added botanicals and time spent maturing in oak casks.
Zero and reduced sugar Coca-Cola sales will outstrip classic Coke sales for the first time next year, according to the brand owner.
TV presenter Graham Norton's own wine range has been taken on by Matthew Clark from today (March 1).
Heineken has launched a new beer brand aimed at bringing new drinkers into the craft end of the market.
Fuller's has unveiled what it has described as its biggest beer launch in a generation.
As we head into 2017 we reveal the second of our annual Category Insights features.
Over 60 per cent of adults buy wine in some form or another – still white wine remains the most popular followed by red and rosé.
Two headline hitting events of last 12-months are set to have a significant impact on the spirits category over the next few years.
Soft drinks, for so long the Cinderella of the drinks world, are finally having their moment in the spotlight.
Craft and cask beer may get all the headlines but lager remains the most important style in the market, accounting for almost three quarters of sales.
Growth in cider has stalled in recent years with a series of poor summers and high profile sporting events, which favoured beer, taking their toll.
The burgeoning fruit wine category is to get a boost in the on-trade with the launch of Blossom Hill Spritz.
Somerset-based Butcombe Brewery has announced ambitious growth plans in a bid to become, "one of the nation's most popular brewers."
Kopparberg is looking for a slice of the Prosecco market with the launch of two new sparkling ciders.
Forget National Lost Sock Day (May 9) or even National Bed Month (March) drinks giant Diageo has launched International Scotch Day.
Carling is enabling licensees to pour perfect pints in a matter of seconds with this innovative dispense system.
A new look for the entire Carling range has been unveiled, as brewer Molson Coors looks to "energise the brand and the mainstream lager category."
Asahi will roll out its gluten-free Peroni Nastro Azzurro to the UK this April.