Brewer Greene King is offering licensees a range of PoS to help highlight its biggest ever media campaign for the ale in pubs.
Brewer Greene King has given the brand's fox character a "sleek and urban" image in its biggest campaign to date to give the beer modern day appeal.
Brand refreshes for Diet Coke and Sprite have been announced by Coca Cola European Partners (CCEP).
The new variant is aimed at younger spirit drinkers who are developing an interest in American whiskey.
Marston's is on the hunt for budding film makers to enter into its Beer Town Film Festival competition.
Founded in east London by three friends with a background in craft beer, Longflint Drinks are ready-to-drink tipples made from handmade mixers and craft spirits.
Draught cocktails are predicted to be the number one cocktail trend in 2018, according to CGA
Sales of beer rose by 55 million pints last year but there was a dip in beer sold at the pumps.
A royal visitor helped family brewer Arkell's celebrate its 175th anniversary year.
At the end of last year Carlsberg published its Consumer Insights Report, here Alistair Gaunt, Carlsberg UK's VP of national sales, explains what the report's findings mean for pubs.
Until relatively recently the on-trade wine scene could certainly be accused of sticking with tradition. The rise of craft in other categories and the shift to casual dining, however, is changing all that.
LoneWolf, the distilling arm of the Scottish brewer, has signed a deal with the Chesterfield-based Global Brands for it to distribute its products across the UK.
The rock band has created a new beer to support military charity Help For Heroes.
Posh soft drink brand Fentimans has invested in the "biggest rebrand in its history."
The scene when I arrive at The House of Trembling Madness is comfortingly chaotic.
We've joined forces with the Society of Independent Brewers (SIBA) to find the UK's best craft beer pub or bar, as part of its 2018 Business Awards.
A company that claims to have created the UK's first ever low calorie, full strength lager has secured a £1.5m investment.
Distilled in Osaka the gin is made with six botanicals that can only be found in Japan, says maker House of Suntory.
This month brand owner Global Brands has been running a festive social media campaign Made In Chelsea’s Sam Thompson and YouTube’s Micky Pearce
Pubs remain the number one destination for people on a night out – but licensees need to be on top of their game to ensure the next generation keep on going.