Budweiser World Cup campaign will be the biggest in its history.
AB InBev has announced that this year's Budweiser campaign for the World Cup will be the "largest commercial campaign in the company's history."
Hook Norton brews its first ever lager
The Oxfordshire-based brewer has broken with tradition to enter the lager market.
Royal wedding beer watch starts here…
Some ponder what Meghan Markle's dress will be like, for others a Royal wedding is the chance to ponder who the celebrity guests might be but here at Inapub Inn we are more interested in the commemorative beers...
Red Lion lady gets another one in
The pub-lover who visited every Red Lion in the country now has another one to tick off her list.
Camra vote leaves lager still out in the cold
A vote at the organisation's AGM and conference this weekend (April 21-22) to widen its remit to act for "all pub-goers and beer, cider and perry drinkers" gained just 72 per cent of the vote and not the 75 per cent needed.
Plan to ban plastic straws following pubs lead
Plans have been put in place by the government to ban plastic straws and drink stirrers, which could become legislation within the next year.
Wine needs to be democratised says Accolade Wines
Hardys, Echo Falls and Kumala brand owner Accolade Wines launched a new strategy and products to help boost the wine category.
Crowns Cellars refreshes spirits portfolio
Crown Cellars has refreshed its spirits offering, and given the portfolio a fresh brand name: Distilled.
Did you know April was Coffee Cocktail Month?
Liqueur brand Tia Maria is supporting the activity in pubs to highlight the profit opportunity of coffee cocktails for licensees.
Heineken moves into alcohol free cider and rebrands its Maltsmiths range
The brewer unveiled the products at the launch of its Green Paper - Old Mout Berries & Cherries Alcohol Free and the new look Maltsmiths American style IPA and Pilsner style Lager.
New Italian craft gin from Campari
The small-batch gin is made with fresh basil and 18 other Mediterranean botanicals and has been launched in the UK first before a global roll-out later this year.
Heineken wants to help pubs unlock an extra £1bn over three years
Heineken revealed The Green Paper, which details the results of its "most extensive" piece of category research to date and its new strategy to grow the on-trade by £1bn.
Coffee shop numbers to steam past pubs
There will be more coffee shops than pubs in just over a decade with three new stores opening across the UK every day.
Fever-Tree fights malaria
Tonic brand Fever-Tree is joining the fight against malaria this month, by donating cash to the cause for every social media post which mentions the brand or the charity Malaria No More in April.
Banks’s has revamped its Sunbeam brew
The new design makes the most of the Sunbeam Motorcycle Factory, which was the original inspiration for the name of the ale.
Guinness launches another lager – and an IPA
Two more beers have been added to the Guinness portfolio – Guinness Open Gate Pilsner and Guinness Open Gate Citra IPA.
Fever-Tree is launching the “UK‘s largest selection of low-calorie mixers”
The Refreshingly Light range consists of eight low calorie mixers, made by blending fruit sugars with the same botanicals as the regular range.
Westons moves Stowford Press into fruit cider for the first time
The new Stowford Press Mixed Berries flavour will be available exclusively in pubs and bars on draught this summer.
A big push for "sleeping giant" Tetley's ale
Carlsberg has introduced a number of innovations to the on trade for 2018, including a comprehensive rebrand of its historic brand, Tetley's ale.
Britvic wants us all to “drink differently”
Soft drink company Britvic believes there's a £2.6 billion opportunity in the soft drinks market, as people cut down on alcohol and seek out zero proof drinks.
