"As an Arsenal fan, this deal is the equivalent of us signing Bergkamp back in the day," said Euroboozer MD Martyn Railton.
According to reports in The Sun the "trendy hipster pub" is serving Speedway Stout for five times the national average for a pint of beer.
The frozen cocktail from Fryst combines three of 2018's key trends: unicorns, watermelon flavour and gin.
The new variant was chosen by the public and received 19,000 of the total 35,000 votes cast.
The British Beer & Pub Association (BBPA) has hit back at a global study that suggests there is no safe level of drinking.
The £3m campaign includes giveaways for those buying bottles in pubs, £12,000 of Ticketmaster voucher prizes and chances to win a holiday to Ibiza.
A pub which uses hydro and solar power technology has been created by Carlsberg in Cornwall as part of its 'The Danish Way' marketing campaign.
The rum-maker has made a plea to Apple for the emojito to be added ahead of National Rum Day this week (August 16).
Innovators in the sector are always looking for new ways to save you time and money when it comes to dispense. Here are some of the best products on the market.
Following the huge success of Strongbow Dark Fruit the company has created a stand alone dual font shaped like the Strongbow bow, which pours both Strongbow Original and Strongbow Dark Fruit.
Pubs are being urged to check they have a safe environment for freshers this September.
The winner, brewed by the Siren Brewery, was revealed at the first day of the Great British Beer Festival today.
Have you started planning your Halloween bash yet? Frozen drinks for an October event might not spring immediately to mind but a new promotion for Starslush is looking to change that.
Britvic is bringing back the Pepsi Taste Challenge, first launched in the 1970s, for its Pepsi Max variant this summer.
The brewer and cidermaker has launched the initiative to help pub operators sell more cider.
In true Hobgoblin style, the brand has taken over National IPA Day to launch IPA keg into the on-trade.
The Italian lager has updated the design on its bottle and revealed a new version of that pint glass...
It is one of the fastest growing and influential mixer brands in the world, which is why Fever-Tree has won Gold for Tonic Brand in the Inapub People's Choice Awards 2018.
The cricketing legend unveiled the collection of wines from Australia last week at Lord's.