Brothers adds Parma Violet and Strawberries & Cream to cider line-up
The two new flavours are aimed at 18 to 34-year-olds who make up half of fruit cider drinkers in the UK.
Major makeover for Mermaid Gin
The new bottle uses biodegradable paint, cork with a wooden top and a paper seal to ensure it is 100 per cent recyclable.
Cider to cheer losers at the Cheltenham Gold Cup
Cases of Magners up for grabs for punters who've backed the last horse over the line.
Budweiser to sponsor England women's football team
On International Women's Day the American beer brand has announced its first ever sponsorship of women's football.
Dizzy Blonde gets a chilled out sister
Robinsons Brewery has responded to calls for cooler cask by creating a chilled out version of its flagship brew Dizzy Blonde.
Thatchers is the Official cider of the Cricket World Cup 2019
Cricket has over a billion fans worldwide and this year's World Cup will be held in England and Wales from May 30 to July 14.
Guinness launches Hydra-Flux for outlets short on cellar space
The unit fits into a 2ft x 2ft space, while being energy efficient and economic, said brand owner Diageo.
Jägermeister launches a gin
The firm has launched Gin Sul, a small batch, super-premium craft gin from Germany in a move that marks the "beginning of a new business strategy," it said.
Lionheart has been launched in time for St George’s Day on April 23
The beer has been brewed to a 12th century style recipe featuring wild harvested sweet gale and is brewed in open fermentation tanks.
Wonston Arms is CAMRA's Pub of the Year
A landlord whose ambition for his first pub was to secure a spot in the Good Beer Guide, has won one of the biggest prizes of them all.
Drink beer, save turtles
A craft beer company has created new brews to help the plight of sea turtles in Africa.
Brooklyn's Defender makes UK bow
Brooklyn Brewery is bringing a new "fun and unpretentious" brew to the UK market.
New keg range for Hogs Back Brewery
The new beers are the brewery's biggest launch in six years, as it looks to "evolve to meet the demands of younger drinkers," managing director, Rupert Thompson said.
Honest Lemonade launched into pubs
Coca-Cola European Partners (CCEP) has moved its Honest brand into lemonade to cater for grown-ups wanting soft drinks.
"Better" version of Carlsberg revealed
Carlsberg has a new recipe, a new font, a new bottle design and even a new name, as part of a "bold strategy" to revitalise the beer in the UK.
Jesse Lingard and Jermaine Jenas kick off Coca-Cola’s premier league partnership
The soft drink will also be taking the Premier League Trophy on a tour around the UK in March and April as it looks to promote its new three-and-a-half year, multi-million-pound sponsorship deal.
Beer gets a result from England's World Cup progress
The sun shining on England's World Cup adventure helped beer sales in the UK experience their biggest year-on-year growth since the 1970s.
Thatchers reveals a new TV ad
The new ad, called Race Car, features a slow car race through Somerset and the West Country.
Iron Maiden's Trooper now available in keg
Trooper Nitro will be "the first of many exciting projects with Bruce Dickinson and Iron Maiden that are in the pipeline for Trooper in 2019," said Ben Robinson, director of sales at brewer Robinsons.
