Britvic is bringing back the Pepsi Taste Challenge, first launched in the 1970s, for its Pepsi Max variant this summer.
The brewer and cidermaker has launched the initiative to help pub operators sell more cider.
In true Hobgoblin style, the brand has taken over National IPA Day to launch IPA keg into the on-trade.
The Italian lager has updated the design on its bottle and revealed a new version of that pint glass...
It is one of the fastest growing and influential mixer brands in the world, which is why Fever-Tree has won Gold for Tonic Brand in the Inapub People's Choice Awards 2018.
The cricketing legend unveiled the collection of wines from Australia last week at Lord's.
The variant will hit supermarkets and off-licences next month (August) before rolling out across the on-trade in the autumn.
Beer sales in pubs continued to fall in the second quarter of the year, despite it seeing the start of the FIFA World Cup.
The Swedish fruit cider brand is offering exclusive access to the KopparMountain, its latest experiential event, ahead of the general public to say thanks for the continued support.
Men are more likely to visit the pub two or three times a week compared to women, according to new research.
Brewer AB InBev has increased production at UK breweries in readiness of a victory.
Star pubs has introduced a rotational craft beer scheme for pubs to broaden their selection and rotate guest beers.
With rum, Irish whiskey and bourbon on the rise, Schweppes will add a mixer for dark spirits to its premium 1783 range this Autumn.
England's huge last 16 match with Colombia tomorrow night could see more than an extra six million pints sold at pubs across the country.
More than 4,000 drinkers were quizzed for this year's report from the Marston's Beer Company.
A new on-trade campaign gives drinkers the chance to win a "once in a lifetime" trip from whale watching in Iceland to a meditation trip in Italy.
Food wholesaler Booker has begun to restrict its supply of beer and cider due to the CO2 shortage across Europe and the UK.
The two flavours are Pink Rhubarb and Oriental Yuzu.