People are going out a little less but reach deeper into their pockets when they do.
Craft alcoholic soda Crooked and syrup range Monin have both announced January campaigns aimed at the Veganuary crowd.
The Pubco has teamed up with some of the UK's biggest drinks producers to run the promotion in a bid to boost pubs sales this January.
Brand owner Diageo has made two variants of the 0.5 per cent ABV pre-mixed gin and tonic available to pubs and bars in time for Christmas.
The latest data from the Vianet Draught Insight Report suggests that of the 13,000 barrels of beer sold on the last Friday before Christmas last year, 4,000 barrels were poured at either the wrong temperature or through unclean lines.
Operators signing up to Britvic's new Sensational Drinks website can claim free PoS kits, glassware and the chance to win £100 worth of shopping vouchers.
For over half of adults planning to drink alcohol at Christmas, the tipple of choice is spirits, according to research undertaken by Britvic last year, which focused on festive drinking habits.
Surge in beer sales sees the first growth in the third quarter for more than 15 years.
Stryyk Not Vodka joins Stryyk Not Gin and Stryyk Not Rum this month, aimed at teetotallers and those cutting down on alcohol.
Pubco Brewhouse & Kitchen organised the event across 21 of its sites last week.
The 0.5 per cent ABV version of Old Speckled Hen reflects "changing lifestyles and the consumer landscape embracing healthier living," said brewer Greene King
Looking to impress your punters this Christmas? Here's some inspiration for your cocktail list.
Phil Whiteman of The Old Bell Inn, Saddleworth, Greater Manchester has bought a £4,000 gin to add to his record-breaking collection of gins.
From the stable of Stone's Ginger Wine this new gin aims to introduce new people to the brand and grab a slice of the £791.9m UK gin market (Nielsen).
The new brand is a range of classic cake flavours distilled into gin.
This year's Cask Report found that all is not rosy for the pub staple. Here's a look at some of the findings, and what pubs can do to address them.
The brewer said the decision was nothing to do with Brexit but had been planned for some time as part of its global commitment to more sustainable brewing.
Brand-owner Heineken partnered with Mitchells & Butlers to launch the app in May, which has since been downloaded by over 34,000 players and been played over 500,000 times.
Bye bye Mojitos! The vanilla and passionfruit Pornstar Martini (also known as a passionfruit martini) has taken over as the number one selling cocktail in UK pubs and bars, according to CGA data.
The Coca-Cola Christmas truck tour kicks off today (Friday November 9), so Christmas has officially begun.