Strongbow Dark Fruit has delivered £1bn in sales to the on-trade in five years
Brand owner Heineken expects to hit £2bn by 2024.
Thatchers cans lose weight
Thatchers Cider has introduced new, lighter weight cans for its cider, saving the equivalent of 5.9 million empty cans a year.
Fentimans asks us to "Save the Botanicals" this Earth Day
Earth Day will take place on Monday April 22 this year and mixer brand Fentimans is using the opportunity to raise awareness of endangered British plants.
Bud UK and Club Soda aim to help barstaff change their drinking habits
The partnership has produced the UK's first "behavioural science-based online tool" to encourage people working in pubs to cut down or cut out alcohol altogether.
This May is the UK's first ever National Slush Month
1 in 3 UK adults bought a frozen drink last year, so Vimto Out of Home is spearheading a celebration of all things slush next month.
A visit to CAMRA's Pub of the Year: The Wonston Arms
From failing boozer to winner of the biggest pub prize of them all, Wonston Arms Landlord Matt Todd tells us how he did it.
BrewDog announces new whiskies and a rum
The spirits arm of the brewer will now be known as The BrewDog Distilling Co.
More than a mugs game: hot drinks in pubs
Singer Ariana Grande launched her Starbuck's drink – a Cloud Macchiato – to global headlines last month, which tells you all you need to know about how far the world of coffee has come in the last two decades. And, while pubs don't have to start offering similarly complicated concoctions to get their share of café culture, they do have to start raising their coffee game.
Strawberry is the flavour of summer
A new report on summer drinking shows people's favourite summer flavours and reveals that 66 per cent of drinkers will choose a cocktail in the summer months – compared with just two per cent in the winter.
Brothers adds Parma Violet and Strawberries & Cream to cider line-up
The two new flavours are aimed at 18 to 34-year-olds who make up half of fruit cider drinkers in the UK.
Major makeover for Mermaid Gin
The new bottle uses biodegradable paint, cork with a wooden top and a paper seal to ensure it is 100 per cent recyclable.
Cider to cheer losers at the Cheltenham Gold Cup
Cases of Magners up for grabs for punters who've backed the last horse over the line.
Budweiser to sponsor England women's football team
On International Women's Day the American beer brand has announced its first ever sponsorship of women's football.
Dizzy Blonde gets a chilled out sister
Robinsons Brewery has responded to calls for cooler cask by creating a chilled out version of its flagship brew Dizzy Blonde.
Thatchers is the Official cider of the Cricket World Cup 2019
Cricket has over a billion fans worldwide and this year's World Cup will be held in England and Wales from May 30 to July 14.
Guinness launches Hydra-Flux for outlets short on cellar space
The unit fits into a 2ft x 2ft space, while being energy efficient and economic, said brand owner Diageo.
Jägermeister launches a gin
The firm has launched Gin Sul, a small batch, super-premium craft gin from Germany in a move that marks the "beginning of a new business strategy," it said.
Lionheart has been launched in time for St George’s Day on April 23
The beer has been brewed to a 12th century style recipe featuring wild harvested sweet gale and is brewed in open fermentation tanks.
Wonston Arms is CAMRA's Pub of the Year
A landlord whose ambition for his first pub was to secure a spot in the Good Beer Guide, has won one of the biggest prizes of them all.
