Unicorn Sparkle drink launched for Christmas
The frozen cocktail from Fryst combines three of 2018's key trends: unicorns, watermelon flavour and gin.
Watermelon announced as the next VK flavour
The new variant was chosen by the public and received 19,000 of the total 35,000 votes cast.
How risky is one drink a day?
The British Beer & Pub Association (BBPA) has hit back at a global study that suggests there is no safe level of drinking.
WKD is promising drinkers an “epic summer”
The £3m campaign includes giveaways for those buying bottles in pubs, £12,000 of Ticketmaster voucher prizes and chances to win a holiday to Ibiza.
Carlsberg creates off-grid Cornish pub to rent on AirBnB
A pub which uses hydro and solar power technology has been created by Carlsberg in Cornwall as part of its 'The Danish Way' marketing campaign.
Bacardi wants a Mojito emoji - an "emojito"
The rum-maker has made a plea to Apple for the emojito to be added ahead of National Rum Day this week (August 16).
Dispensing advice
Innovators in the sector are always looking for new ways to save you time and money when it comes to dispense. Here are some of the best products on the market.
Heineken unveils new dual font for Strongbow
Following the huge success of Strongbow Dark Fruit the company has created a stand alone dual font shaped like the Strongbow bow, which pours both Strongbow Original and Strongbow Dark Fruit.
7 tips for a safer Freshers’ Week from Drinkaware
Pubs are being urged to check they have a safe environment for freshers this September.
Champion Beer of Britain 2018 is Broken Dream Breakfast Stout
The winner, brewed by the Siren Brewery, was revealed at the first day of the Great British Beer Festival today.
Frozen drinks for Halloween?
Have you started planning your Halloween bash yet? Frozen drinks for an October event might not spring immediately to mind but a new promotion for Starslush is looking to change that.
Majority think pint in a pub is "unaffordable"
The Pepsi Challenge is back!
Britvic is bringing back the Pepsi Taste Challenge, first launched in the 1970s, for its Pepsi Max variant this summer.
Heineken launches Cider Direct
The brewer and cidermaker has launched the initiative to help pub operators sell more cider.
Hobgoblin launches extended range
In true Hobgoblin style, the brand has taken over National IPA Day to launch IPA keg into the on-trade.
New bottle and glass for Peroni
The Italian lager has updated the design on its bottle and revealed a new version of that pint glass...
Fever-Tree is the People's Choice when it comes to tonic
It is one of the fastest growing and influential mixer brands in the world, which is why Fever-Tree has won Gold for Tonic Brand in the Inapub People's Choice Awards 2018.
Sir Ian Botham has launched his own wine range
The cricketing legend unveiled the collection of wines from Australia last week at Lord's.
Gluten free Stella Artois will hit pubs this autumn
The variant will hit supermarkets and off-licences next month (August) before rolling out across the on-trade in the autumn.
Start of World Cup couldn't stop beer sales decline
Beer sales in pubs continued to fall in the second quarter of the year, despite it seeing the start of the FIFA World Cup.
