A chilled version of the biggest selling cask beer in the country is to be made available in a trial that could attract new people to the category.
Herbal ice cubes, on-trend ingredients and 74 likes on Instagram all make up part of the perfect drink for today's younger drinkers.
Monks at the Mount Bernard Abbey in Leicestershire have become one of only 12 breweries in the world to earn the name Trappist.
Carlsberg has shifted from football sponsorship to live experiences, including music festivals. Inapub caught up with Paul Morris, brand activation and sponsorship manager, during the RIZE festival in August.
Celebrity physicist Professor Brian Cox has teamed up with his local brewery JW Lees to launch a new beer, Cosmic Brew.
The results are in and beer is the most popular drink in the country... but 'no alcohol' has taken second place.
Fever-Tree and Patrón Tequila have launched Fever-Tree Citrus Tonic Water.
There is a fresh wave of 'socially conscious' brewers growing across Britain, according to CAMRA.
Ever wondered which nut would be perfect nut to pair with Prosecco? What about gin or craft beer? We can tell you....
The Prosecco DOC Consortium (the organisation that governs the production of Prosecco) is said to be close to allowing a pink version of the popular Italian sparkling wine for the first time.
"As an Arsenal fan, this deal is the equivalent of us signing Bergkamp back in the day," said Euroboozer MD Martyn Railton.
According to reports in The Sun the "trendy hipster pub" is serving Speedway Stout for five times the national average for a pint of beer.
The frozen cocktail from Fryst combines three of 2018's key trends: unicorns, watermelon flavour and gin.
The new variant was chosen by the public and received 19,000 of the total 35,000 votes cast.
The British Beer & Pub Association (BBPA) has hit back at a global study that suggests there is no safe level of drinking.
The £3m campaign includes giveaways for those buying bottles in pubs, £12,000 of Ticketmaster voucher prizes and chances to win a holiday to Ibiza.
A pub which uses hydro and solar power technology has been created by Carlsberg in Cornwall as part of its 'The Danish Way' marketing campaign.
The rum-maker has made a plea to Apple for the emojito to be added ahead of National Rum Day this week (August 16).
Innovators in the sector are always looking for new ways to save you time and money when it comes to dispense. Here are some of the best products on the market.
Following the huge success of Strongbow Dark Fruit the company has created a stand alone dual font shaped like the Strongbow bow, which pours both Strongbow Original and Strongbow Dark Fruit.