A no-sugar cola brand has launched in the UK after British holidaymakers demanded it crosses the continent.
A mobile app has been developed to send texts to pub goers telling them when to go home.
Think Brits are boozy? Think again. We barely scrape into the top 10 of who drinks the most alcohol.
The Liberation Group has become the latest business to stop offering plastic straws in its pubs.
The hotly anticipated, "world's first augmented reality (AR) cocktail menu" has finally arrived in London.
The Duchess is a pre-mixed non-alcoholic G&T from South Africa, where it was launched last year.
Artist David Hockney's 80th birthday will be celebrated with a celebratory beer from Bradford Brewery.
A fourth beer from the Iron Maiden and Robinsons collaboration has been announced.
Inapub has joined forces with the kind chaps at Wainwright to give 40 lucky licensees a free firkin!
Sharish Blue Magic Gin from Portugal has a head-turning party trick – it turns pink when you add tonic water.
More than 60 per cent of people have only ever tried five styles of beer, new research reveals.
"Ming boggling" levels of Prosecco sales have prompted the team at Carlsberg's Crown Cellars arm to add two more to the portfolio.
A group of volunteers are the first to benefit from funding raised by the sale of gin in pubs.
Drinkaware is shifting its attention from underage drinkers to the opposite end of the age scale.
A new mixer aiming to challenge the dominance of the G&T has been launched.
The search is on to find extraordinary pubs in a John Smith's campaign with comedian Paddy McGuiness.
Campari UK has launched a non-alcoholic aperitif, to capitalise on the growth of more bitter tasting drinks such as Aperol and Campari and the growing number of teetotal pub-goers.
Hoegaarden, the Belgian wheat beer that took the UK by storm before anyone had even heard of craft beer, has been given a new look in time for summer.
The UK's summer has arrived and thirsty punters are making the most of it in beer gardens - but is your summer drink offer right?
With veganism on the rise, you might need to take a look at your drinks portfolio.