Pubs across the country are offering young people a free pint to try and encourage them to vote.
One of the drinks industry's most memorable ads of all time is being revived to promote the UK launch of Bud Light.
Shortly after I arrive at the George & Dragon in the picture-perfect village of Hudswell, licensee Stu Miller joins me after a busy shift in the kitchen.
Is frozen prosecco the next big summer drink? This bar has turned bubbles into a slushy – but has kept the fizz in tact.
Heineken has unveiled new packaging to go with its new campaign, Open Your World, the launch film for which (above) has already taken social media by storm.
Keeper's Meadow Cider, new from the Cornish Orchards stable, is the first in its series of limited edition ciders, created to reflect the seasons.
Pernod Ricard is hoping to make Cognac more relevant to younger drinkers, with a revamp of its Martell range.
This video of a beer keg exploding in a German pub has gone viral, and it serves as a great reminder of why beer needs to be treated with respect.
Carling Premier is to be re-launched, following the brand's deal with the Premier League that was announced last year.
Baffled by Beaujolias? Confused by Cabernet? Wine can be intimitading for the uninitiated but never fear, here's our rundown of wines that will make a belter of a wine list for any pub.
With younger drinkers "key consumers" of organic food and drink, cider maker Westons has relaunched its Wyld Wood range to appeal to the millennial generation.
Magners is going down the dark fruits route with the launch of a new cider for the on-trade.
If you want a good chance of a clean pint, go to Newcastle.
The newest beer on the Burton block is Marston's 61 Deep and Inapub readers have the chance to get their hands on a barrel-load.
Britvic has released its annual overview of the soft drinks category. The sector is showing juicy growth but there are challenges ahead. Here are the highlights...
Making a good coffee is harder than it looks and with the coffee market booming and competition high, you can't afford to serve a bad one.
A leading figure in American craft beer has warned that pressures faced by the industry could be replicated in the UK.
Britvic Soft Drinks is bringing the first ginger-flavoured cola to the UK this summer in the form of Pepsi Max Ginger.
St Patrick's Day was a huge hit in pubs this year, according to data from card payment service provider Payment Sense.