A group of volunteers are the first to benefit from funding raised by the sale of gin in pubs.
Drinkaware is shifting its attention from underage drinkers to the opposite end of the age scale.
A new mixer aiming to challenge the dominance of the G&T has been launched.
The search is on to find extraordinary pubs in a John Smith's campaign with comedian Paddy McGuiness.
Campari UK has launched a non-alcoholic aperitif, to capitalise on the growth of more bitter tasting drinks such as Aperol and Campari and the growing number of teetotal pub-goers.
Hoegaarden, the Belgian wheat beer that took the UK by storm before anyone had even heard of craft beer, has been given a new look in time for summer.
The UK's summer has arrived and thirsty punters are making the most of it in beer gardens - but is your summer drink offer right?
With veganism on the rise, you might need to take a look at your drinks portfolio.
With 75 per cent of drinkers stating they want to drink Coke from a glass bottle in pubs, Coca-Cola European Partners is investing in a new programme to encourage licensees to offer just that.
Described as a "robust" version of the whiskey liqueur the new 100 per cent proof version of Southern Comfort has been developed especially for the UK market.
Happy Beer Day Britain to you all and don't forget to raise a glass with all your punters this evening at 7pm to say "Cheers to Beer!"
Ten of the most annoying things that you'll only understand if you work behind the bar.
Pubs will be accepting cucumbers instead of real money this World Cucumber Day.
Keg beer, once a liquid deemed so foul it prompted the creation of one of Europe's most successful consumer organisations of all time, namely the Campaign for Real Ale, is back in fashion.
Crooked Beverage Co is a new wave of RTD that takes its cues from the craft beer market.
Greene King has joined forces with the Barmy Army this summer to promote that most British of partnerships - cricket and beer.
Brewer Shepherd Neame is to launch its first ever cider next month (June).
One of the fastest growing top 20 wine brands in the UK, the i heart wine range is now available to pubs and bars via a new deal with Ooberstock.
The sun's out and it's a bank holiday weekend – we predict a shower of Pimm's orders coming your way. You can do more than just the classic Pimm's & lemonade, though, check out these four alternative Pimm's serves.
Yes, you read that right, a beer specifically designed to be drunk in the shower is coming to the UK.