Two headline hitting events of last 12-months are set to have a significant impact on the spirits category over the next few years.
Soft drinks, for so long the Cinderella of the drinks world, are finally having their moment in the spotlight.
Craft and cask beer may get all the headlines but lager remains the most important style in the market, accounting for almost three quarters of sales.
Growth in cider has stalled in recent years with a series of poor summers and high profile sporting events, which favoured beer, taking their toll.
The burgeoning fruit wine category is to get a boost in the on-trade with the launch of Blossom Hill Spritz.
Somerset-based Butcombe Brewery has announced ambitious growth plans in a bid to become, "one of the nation's most popular brewers."
Kopparberg is looking for a slice of the Prosecco market with the launch of two new sparkling ciders.
Forget National Lost Sock Day (May 9) or even National Bed Month (March) drinks giant Diageo has launched International Scotch Day.
Carling is enabling licensees to pour perfect pints in a matter of seconds with this innovative dispense system.
A new look for the entire Carling range has been unveiled, as brewer Molson Coors looks to "energise the brand and the mainstream lager category."
Asahi will roll out its gluten-free Peroni Nastro Azzurro to the UK this April.
Carlsberg has given its 3.8 per cent ABV flagship beer a new look, as part of its £15m move to make the brand connect with Millennial drinkers.
Guinness-owner Diageo is to invest £18.6 million in the Irish whiskey category, launching a new brand and unveiling plans to build a distillery at the St James' Gate brewery in Dublin, where the Black Stuff is produced.
A new hop has arrived in the UK – Denali, hailing from the US.
Perhaps, deep down, you still believe the motivation for going to the pub will always be for something alcoholic - but there is good reason why soft drinks shouldn't be ignored.
Just in time for Burns night (January 25) the chaps at Diageo bar Academy showed the audience at our most recent Next Generation event the secret to creating great whisky cocktails.
Soft drinks and craft beer are driving growth in Scottish pubs.
From Bali to Britain: Indonesia's favourite beer has arrived in the UK for the first time.
Beer sales over the festive period dipped compared to last year, according to Vianet.
We see no problem cashing in on other people's misery, so even if today is the most depressing day of the year, aka "Blue Monday", get your tills ringing with these blue-themed drinks and dishes.