The Swedish fruit cider brand is offering exclusive access to the KopparMountain, its latest experiential event, ahead of the general public to say thanks for the continued support.
Men are more likely to visit the pub two or three times a week compared to women, according to new research.
Brewer AB InBev has increased production at UK breweries in readiness of a victory.
Star pubs has introduced a rotational craft beer scheme for pubs to broaden their selection and rotate guest beers.
With rum, Irish whiskey and bourbon on the rise, Schweppes will add a mixer for dark spirits to its premium 1783 range this Autumn.
England's huge last 16 match with Colombia tomorrow night could see more than an extra six million pints sold at pubs across the country.
More than 4,000 drinkers were quizzed for this year's report from the Marston's Beer Company.
A new on-trade campaign gives drinkers the chance to win a "once in a lifetime" trip from whale watching in Iceland to a meditation trip in Italy.
Food wholesaler Booker has begun to restrict its supply of beer and cider due to the CO2 shortage across Europe and the UK.
The two flavours are Pink Rhubarb and Oriental Yuzu.
With British gin back in a big way, it was only a matter of time before the Irish crashed the party. Blackwater has been brought to the UK as the Emerald Isle's first craft gin.
London brewer Fourpure has launched a range of beers in collaboration with six breweries across six different continents – and is touring the country's pubs and taprooms to show them off.
Concern has been raised that the beer taps may begin to run dry as soon as next week due to a critical shortage of CO2 in the supply chain.
The British Beer and Pub Association (BBPA), which released the figures, said the number of pints could boost the economy by as much as £42m.
One in 16 of us drinks gin on a daily basis, by all accounts
The brewery said the beer was bittersweet, much like the experience of supporting England in a World Cup attempt.
Flavoured with blackcurrant and blackberry the Swedish cider joins the booming market for fruit cider from the tap.