Let's hop in a time machine and go back to a pub in 2010. Cans of beer are conspicuous by their absence — they are usually the preserve of those quaffing merrily in the park or found at a house party in discount supermarket slabs.
It's official: the cider boom is over. Statistics show volumes falling in the on-trade, down 0.4 per cent, and value up just 1.7 per cent*. This flat market is a far cry from the growth levels of four and five per cent experienced just a few years ago.