With 75 per cent of drinkers stating they want to drink Coke from a glass bottle in pubs, Coca-Cola European Partners is investing in a new programme to encourage licensees to offer just that.
Described as a "robust" version of the whiskey liqueur the new 100 per cent proof version of Southern Comfort has been developed especially for the UK market.
Happy Beer Day Britain to you all and don't forget to raise a glass with all your punters this evening at 7pm to say "Cheers to Beer!"
Ten of the most annoying things that you'll only understand if you work behind the bar.
Pubs will be accepting cucumbers instead of real money this World Cucumber Day.
Keg beer, once a liquid deemed so foul it prompted the creation of one of Europe's most successful consumer organisations of all time, namely the Campaign for Real Ale, is back in fashion.
Crooked Beverage Co is a new wave of RTD that takes its cues from the craft beer market.
Greene King has joined forces with the Barmy Army this summer to promote that most British of partnerships - cricket and beer.
Brewer Shepherd Neame is to launch its first ever cider next month (June).
One of the fastest growing top 20 wine brands in the UK, the i heart wine range is now available to pubs and bars via a new deal with Ooberstock.
The sun's out and it's a bank holiday weekend – we predict a shower of Pimm's orders coming your way. You can do more than just the classic Pimm's & lemonade, though, check out these four alternative Pimm's serves.
Yes, you read that right, a beer specifically designed to be drunk in the shower is coming to the UK.
Scientists have been educating the nation in pubs at this year’s Pint of Science festival.
Marston’s is to buy the Charles Wells brewing arm for £55 million it was announced this morning.
Watneys, one of Britain's most scorned ales, is to make a comeback.
Pubs across the country are offering young people a free pint to try and encourage them to vote.
One of the drinks industry's most memorable ads of all time is being revived to promote the UK launch of Bud Light.
Shortly after I arrive at the George & Dragon in the picture-perfect village of Hudswell, licensee Stu Miller joins me after a busy shift in the kitchen.
Is frozen prosecco the next big summer drink? This bar has turned bubbles into a slushy – but has kept the fizz in tact.
Heineken has unveiled new packaging to go with its new campaign, Open Your World, the launch film for which (above) has already taken social media by storm.