Foodservice buying group, Caterforce, has seen an increase in the demand for cakes in pubs.

This comes as the company re-launches its own-brand Chefs’ Selections range with a new look and more products.

As pubs cater for all-day meal occasions, including afternoon tea and coffee breaks, it has developed products to include ambient cakes (can be stored at room temperature) for pubs which have less storage room. 

Kelly Orme, group buying manager, said that chocolate cakes were always popular but botanical cake flavours were on trend right now. 

The new range now consists of over 350 products across grocery, frozen, chilled and non-food categories and is available to customers across the UK and Ireland via Caterforce’s network of eight delivered wholesale members.

Nick Redford, managing director of Caterforce, said: “A great deal of work has been put into further developing the Chefs’ Selections brand and we’ve drawn very much on the passion for food within the business and for offering the best products and service to our members’ customers.”