As part of today's National Tea Day celebrations Tetley's has launched a guide to help pubs make more of the most important meal of the day.
With £76m spent on eating breakfast out of home in the UK every day, the Breakfast Guide is designed to help pubs cash in.
It also offers insight into the brunch market, with advice from industry experts and leading operators.
Marshall Kingston, senior brand manager - out of home, Tetley, said: "It's great to have insight from industry experts to help create innovative and on-trend dishes that are worth waking up to.
"Consumers are more likely to drink tea with breakfast than any other hot beverage and catering to consumers needs in this period is essential for operators looking to capitalise on the growing brunch market."
To download a copy of The Breakfast Guide– visit www.tetleyteaacademy.co.uk/tetley-s-booming-breakfast-guide
• Do you offer a great pub breakfast? Enter our competition to win a host of prizes and the title of Britain's Best Pub Breakfast.