Love lamb? Now's the time to show it with farmers urging more pubs to put it back on the menu.
According to the Love Lamb campaign, sales have dipped in recent years with the over 55s making up the majority of those who eat lamb.
Chef Chris Wheeler, who is backing the campaign, said: "Lamb is one of the tastiest and flavoursome sources of protein and iron. It can be cooked in a variety of ways, adding a British touch to a middle-eastern dish, starring as a tasty burger or bringing balance to a spicy curry. It's much more than a Sunday roast or an Easter treat. Lamb can be part of the menu any day of the week."
Love Lamb Week runs from September 1 to 7 and is organised by farming organisations, the Agriculture & Horticulture Development Board (AHDB), the National Sheep Association (NSA) and supported by the National Farmers' Union (NFU).
For more information visit Simplybeefandlamb.co.uk.