Even 100 per cent British beef patties aren't good enough for discerning customers these days, apparently.

This National Burger Day your offer needs to be a bit more high-end, according to meat supplier Danish Crown Foodservice, which says gourmet meat has been a recent driver in the category.

 

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"100 per cent British Beef is no longer enough with ingredients such as bone marrow now being added for flavour and texture," says foodservice director, Allan Hansen.

"Consumers have a huge appetite for gourmet offerings and a high-quality burger will certainly drive profits.

"Our own independent research shows that people are willing to pay more for high quality meat products, this – along with the popularity of burgers – makes National Burger Day a great opportunity for chefs and caterers to grow sales and boost profits, and have a bit of fun while they're at it," he says.

  • Looking for a few last minute ideas to make the most of National Burger Day? Here you go.