Even 100 per cent British beef patties aren't good enough for discerning customers these days, apparently.
This National Burger Day your offer needs to be a bit more high-end, according to meat supplier Danish Crown Foodservice, which says gourmet meat has been a recent driver in the category.
"100 per cent British Beef is no longer enough with ingredients such as bone marrow now being added for flavour and texture," says foodservice director, Allan Hansen.
"Consumers have a huge appetite for gourmet offerings and a high-quality burger will certainly drive profits.
"Our own independent research shows that people are willing to pay more for high quality meat products, this – along with the popularity of burgers – makes National Burger Day a great opportunity for chefs and caterers to grow sales and boost profits, and have a bit of fun while they're at it," he says.
- Looking for a few last minute ideas to make the most of National Burger Day? Here you go.