Is there anything in your kitchen as versatile as an egg? And no, your sous-chef doesn't count.

To help you have a British Egg Week to remember (October 9 to 15) British Lion eggs has developed a toolkit to help licensees make the most opportunity.

This year activity and point of sale focuses on making the most of breakfast.

Andrew Joret, British Egg Industry council chairman, says: "For more than 50 years, British Egg Week has featured on the food calendar. It's a fantastic excuse to celebrate - and sell more - eggs."

For more information visit www.egginfo.co.uk