51 per cent of all meals in the on-trade are enjoyed with an alcoholic drink and 51 per cent of people say alcohol is an important factor in where they choose to eat.
But are licensees getting it right? Some might say there is not enough innovation in food and drink combinations and too much of a reliance on wine when it comes to meals.
In the October issue of Inapub we'll be revealing some exclusive research from Diageo around this very subject and getting some expert advice on how you can make sure your business is tapping into the opportunity.
With over 200m photos tagged #food on Instagram you can see how food is taking an every greater role in our culture – don't miss out! Check out the next issue of Inapub - out in October.