59% of consumers would be more likely to order a cocktail that had been listed alongside a food item on the menu, according to data from CGA Peach. 

So there is a huge opportunity for you to grow margin and spend per visit with a strong spirits-led offering for food.

With this in mind, we've launched a new campaign, #MixAndMatch, with Diageo.

This month (October), we're looking at the opportunity of spontaneous dining occasions.

"The majority of spontaneous occasions are driven by hunger and, as a result, consumers are looking for a quick and easy option that offers good value for money," says Clare Moscrop, senior on trade category strategy manager.

Read on to discover how to maximise this opportunity:


  1. Offer long, refreshing tasting drinks
  2. Ensure the serve complements the food offering. For example, linking international dishes with international serves such as a mojito with Mexican food or by using complementary ingredients to the food
  3. Consider the value for money i.e. how the price of the serve sits alongside the price of the food dishes
  4. Look at implementing meal deals that combine a food dish with a complementing serve. For example, a beer and a hardshake for a price


Check out the October issue of Inapub for more ideas and advice and keep an eye on both the magazine and the website over the next few months for more research, advice and ideas...