Support material for upcoming occasions and events has been launched by McCain Foodservice to help operators be creative in their marketing.
The firm’s designs and graphics aim to meet the needs of different types of operators, and can be used on printed flyers, posters, emails, and social media posts.
Operators can use the designs in the run up to Mothering Sunday (March 11) and Easter Weekend (March 30 – April 1)
Marketing and category controller at McCain, Jo Holborn, said the designs create “a standout marketing campaign within minutes, for free”.
She added: “Our research shows that in a highly competitive trading environment professional marketing content can provide a vital edge, helping operators to stand out from the crowd and attract customers, but many just don’t have the time or resource to create it.
“In addition, with many consumers now searching online to choose their dining destination they can no longer rely on a board outside the pub or a poster, they need to be discoverable.”
Jo pointed to research from OpenTable, which claims the two things diners are most likely to do before eating is make a reservation – 88 per cent - and find a food outlet online – 87 per cent.
Lee Byers, food operations manager at McManus Pubs, emphasised the importance of effective marketing, stating support materials “are so useful”.
He said: “Big calendar occasions, such as Mother’s Day, offer a chance to increase profits but also a massive opportunity to get your business in front of a new audience. However, there is so much competition for that custom that if you’re not pro-active and you don’t promote these occasions properly, you’ve got no chance.
“Once you’ve got your marketing materials in place the most important thing is to plan how to get it out there. We promote well ahead of the date and make sure social posts go when people are most likely to see them. As a general rule of thumb we’re already promoting the next big occasion the day before the current one has even taken place.”