Bidfood has launched a partnership with premium drinks supplier Enotria & Coe aiming to take advantage of each company's expertise.
The partnership will see the creation of Unity wines and spirits in September, bringing together wine sourcing and category insight from Enotria & Coe alongside Bidfood's delivery network.
Enotria & Coe's range of wines and spirits includes the supply of 40 million bottles a year with 4,400 products for Bidfood customers to select. This includes 30 new or exclusive labels covering a number of different countries.
The deal will also see Bidfood strengtening its training support, alongside more guidance to customers on market trends, through insight from Enotria & Coe under the new Unity brand.
Matt Towe, head of marketing at Unity Wines & Spirits, said: "Enotria&Coe are obsessive about the drinks market and what they don't know about wines and spirits isn't worth knowing.
"It will be a truly united partnership and together we will offer our customers the very best service and a fantastic range of products. The name Unity stands for unity between grape and soil, winemaker and wine, Bidfood and Enotria&Coe but ultimately, Unity and our customers."
Enotria&Coe Chief Executive, Troy Christensen, said: "(Bidfood's) unique model brings innovation and inspiration into a challenging on trade sector and we believe they are instrumental in building a healthy wine category for the sector."