Pubs are set to be consulted on food waste strategies as a new 'champion' to help drive government strategy on the issue has been announced.
Officially called the food surplus and waste champion, the job has been given by the Department for the Environment and Rural Affairs to Ben Elliot, who founded luxury lifestyle group, Quintessentially.
Ben has been tasked with setting an ambitious direction to cut food waste from all sources, to help drive down unnecessary food waste in the UK, which currently totals 10.2 million tonnes per year.
It follows the government's resources and waste strategy which was announced at the end of last year, and which included a plan to eliminate food waste to landfill by 2030.
Ben, who will take on the role in an unpaid, voluntary capacity, will work with businesses, including those in hospitality, to assess how best to tackle food waste from farm to fork.
Environment Secretary Michael Gove said: "Food waste is an economic, environmental and moral scandal. We must end it.
"(Ben's) first task will be to help ensure our £15m food waste fund redistributes surplus food that would otherwise be wasted to those most in need.
Ben and the charitable arm of his business, Quintessentially Foundation, have most recently partnered with The Felix Project - a charity combatting food waste and food poverty in London.
Together they have pioneered a government-backed initiative to divert up to £1 billion of surplus food to those in need.
Ben said: "Whilst families all over the country struggle to put food on the table and children still go to school each day with empty stomachs, there continues to be an unforgivable amount of food waste which is both morally deplorable and largely avoidable.
"My new appointment will allow me to work with DEFRA and food retailers all over the country to help build out a nationwide strategy that will ensure surplus food is not wasted at the expense of those in our society that truly need it."