We've had the cronut (croissant/donut) and the croffin (croissant/muffin), now a cookie/brownie/cheesecake "tri-brid" is about to hit UK pudding plates.
Aryzta Food Solutions created the dessert - a white chocolate studded cookie base, topped with a layer of chocolate brownie, decorated with swirls of cheesecake and dark chocolate chips – to tap into some of the UK's most popular puds.
The company reports that cheesecake is the second most popular dinner dessert (after ice cream), eaten on six per cent of dinner occasions in restaurants, with brownies in fourth spot.
It can be served as dessert with a scoop of ice cream and a drizzle of chocolate sauce or as an afternoon treat, with a pot of tea or coffee.
"Farewell to the duality of the duffin, the muffle and the cronut – there's a new category in town and we believe it's an indulgent first for foodservice. In a world of healthy eating messages and campaigns, consumers are still not willing to sacrifice all of life's little pleasures, with many seeking to hold a more balanced approach," said trade marketing manager, Paul Maxwell.
"What's more, 55 per cent of UK consumers agree that taste is more important than the healthiness of cakes (Mintel), meaning there is still money to be made from indulgent – and Instagram-able – treats like our new Cheesecake Swirl Brookie."