The company says it has identified a £8.1m incremental opportunity for pubs when it comes to hot bar snacks and beer.
Brew City is a range of snacks that was originally launched in the US over 20-years ago. It comprises:
- IPA Fries
- Mac n Jack Bites
- Salt & Pepper Potato Pops
- Onion Straws
- Herby Tomato Mozzarella Arancini Bites
- Fiery Jalapeno Slices
- Gouda & Mozzarella Bites
- Frickles (fried pickles)
Research by the NPD Group shows that out of home snacking spend has increased by 11 per cent in the last year, of which pubs have seen the strongest growth, with snacking spend increasing by 28 per cent, McCain Foodservice Solutions reports.
The company also conducted a consumer Twitter poll to discover just how important hot bar snacks are to pub-goers and found that 76 per cent of those surveyed said they preferred hot bar snacks over cold, with 73 per cent admitting their pub doesn't have a wide enough selection of hot bar snacks.
"Pub operators want to be able to give their customers a great experience and drive loyalty but, ultimately, they also want to be able to increase their spend," said Robin Norton, category controller at McCain Foodservice Solutions.
"Brew City has been designed to do just that. The food with drink moment exists in pubs, however it is not being maximised by current hot food offerings; Brew City enables pub operators to tap into this space and capitalise on it."
This is a very exciting time for McCain Foodservice Solutions and we are very proud to be launching a new brand into the UK market, elevating the bar snacks category and unlocking a new opportunity for operators, as we have done in the US."