The nut company has moved into crisps with a launch that aims to tap into the £18bn UK snacking market.

 

Well-Crafted Crisps is a new premium range of crisps made from British potatoes. The five flavours comprise:

 

  • Sea Salt
  • Cheddar & Caramelised Onion Chutney
  • Sea Salt & Chardonnay Vinegar
  • Sweet Chilli & Lime
  • Smoked Paprika

 

All the variants are gluten-free and suitable for vegetarians.

"With quality, flavour and innovation high on the consumer agenda, the UK snacking market is growing at an exponential rate," said Sun Valley marketing manager, Alison Robson.

"There's been a wave of new concepts and, in bringing these new products to market, we're ensuring we're at the forefront to keep up with customers' ever-growing expectations."