More than a third of consumers crave food with fever calories, additives and less processing, a survey has shown.

The PUB Trends Report 2020, in partnership with Arla Pro, polled more than 1,500 pub customers on a range of topics including food, alcoholic drinks and non-alcoholic drinks.

The results also revealed a growing demand for broader menu choices:

• 24 per cent favoured options for diners struggling with allergens or food intolerances
• 21 per cent desired vegetarian dishes
• 12 per cent believed there should be vegan options

And it seems Dry January could last all year for some as over half (52 per cent) of pub goers would consider drinking a 'low or no' version of their typical alcoholic tipple.

A quarter said they were drinking less alcohol than they were 12 months ago. That comes despite the fact that pub visits are on the rise with 60 per cent of respondents visiting a pub at least once a week, and more than one in ten respondents visiting a pub more than four times a week.

The poll also showed that gin and tonic was named the most popular spirit and mixer for 80 per cent of respondents. Beer or ale was the drink of choice for 45 per cent of people and craft cider topped the list of most enjoyable ciders.

Meanwhile, prosecco (69 per cent) proved three times as popular as Champagne (23 per cent).

Jenna Hodgson-Silke, marketing manager of Arla Pro, said: "We know there is a demand for food and drink to meet a wide range of tastes and dietary requirements and this report really highlights the fact that these trends are here to stay and to grow. We're looking forward to working with our industry partners to help them make the most of these new trends."

The PUB Trends Report 2020, in partnership with Arla Pro, is available free to all attendees at PUB20, which runs on Tuesday, February 4 and Wednesday, February 5 at Olympia London.