The craft beer boom is showing no signs of abating and could account for 20 to 30 per cent of the US market in time, according to the chief of America's Brewer's Association.
Speaking to Inapub ahead of our special American edition in July, Bob Pease highlighted the state of Oregon as an example of how craft continues to flourish.
He said: "I point to an experience I had in 1997-98, I went to a conference in Oregon. State wide craft brewers had 10 per cent market share by volume in 1997 and nationwide it was 2.8 or 2.9.
"Fast forward 17 years to now and in Oregon craft is 30 per cent in volume and nationally it is 11 per cent. Who is to say we can't get to 20 per cent or 30 per cent?"
Bubble not bursting
He added that general trends in eating out and at home point suggest that craft is likely to keep growing.
"Are people going to go away from drinking good coffee, or better cheese or better bread? I think Europe has been ahead of the States when it comes to that, but in the US people aren't going back to drinking freeze-dried coffee. We don't think there is going to be a craft beer bubble bursting."
Bob was talking to Inapub earlier this year when he visited the Society of Independent Brewer's Beer X event in Sheffield.
He added that he had been impressed with the beers on offer and had enjoyed Jaipur by Thornbridge and Purity's Longhorn IPA.
And as well as the UK beer scene being influenced by America he said that the impact of the UK was also being felt in the States.
"What the US is really learning from the UK is the concept of sessionable beers," he continued. "They are making a big comeback in the US. The average craft beer in the US is 5.8 per cent, not every US craft beer is a nine per cent total hop bomb.
"There are some making 3.2 per cent and some making 15 per cent, we think that range is one of the reasons for the craft beer revolution. It's the diversity."
• For a detailed looked at the American market see the July issue of Inapub magazine where we report from the States and examine American pub culture.