The UK's number one crisp brand is giving licensees a helping hand when it comes to running a successful pub quiz.

The Walkers Pub Quiz Guide has been developed to provide hints and tips to publicans to help them boost their quizzes and drive sales.

It includes question and round suggestions, promotional kit and tips on how to ensure you sell plenty of snacks with your quiz.

Pubs that download the guide will be entered into a draw to win a £500 PA system.

Ayman Nasreldin, out of home director for Walkers brand owner PepsiCo, said: "We are really excited to be launching this new initiative, which will give operators all of the advice they need to host a best-in-class pub quiz at their premises.

"We have developed this guide for the pub channel to help publicans drive footfall and incremental sales in their pubs by tapping into the growing trend for snacking."

She added that Horizons data from March to April this year indicates that snack sales in pubs and other on-trade outlets are up by 40 per cent.

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