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Pubs getting creative with burgers have pushed the meal ahead of fish and chips in the popularity stakes, according to CGA Strategy.

Research from the company shows that food pubs now sell 160 burgers a week compared to an average of 90 servings of fish & chips.

CGA’a Tom Lynch pointed to the introduction of premium ingredients and a range of burger options as a driver in the success.

He said: “Burgers have long been a pub food staple – even before demi-brioche buns and pickles became order of the day with this new gourmet junk food revolution

“It’s an opportunity for retailers to inject some real personality to their food offer and our research indicates that burger sales make up 12 per cent of total sales on average, making it the cornerstone of any menu.”