Getting the viewing experience right in your pub for England's World Cup campaign could be vital for future trade.
Does working behind a bar give you a physical and competitive edge?
Next season's Champions League could be the best yet for pubs with more viewing occasions available than in seasons gone by, according to BT Sport.
Most pubs and their customers will want to see England advance at the World Cup this summer. But how they see events unfold comes down to your screen choices.
Amazon has entered the Premier League broadcasting playing field for the first time – but it is not yet clear what implications this will have for pubs.