It's not even been a month since England's defeat to Croatia ended a campaign that had restored faith in the national team - and provided some glorious days and nights for the trade.
Beer sales in pubs continued to fall in the second quarter of the year, despite it seeing the start of the FIFA World Cup.
If you need some help getting over the heartache of England's World Cup defeat you'll be glad to know it won't be long before the Premier League returns and everything is back to normal.
Getting the viewing experience right in your pub for England's World Cup campaign could be vital for future trade.
Does working behind a bar give you a physical and competitive edge?