Both the British Beer & Pub Association (BBPA) and UKHospitality have slammed the move.
The two say their new "game changing" deal for licensees is bigger and better than before.
On International Women's Day the American beer brand has announced its first ever sponsorship of women's football.
Cricket has over a billion fans worldwide and this year's World Cup will be held in England and Wales from May 30 to July 14.
The unit fits into a 2ft x 2ft space, while being energy efficient and economic, said brand owner Diageo.