The Pubco has teamed up with some of the UK's biggest drinks producers to run the promotion in a bid to boost pubs sales this January.
Brand owner Diageo has made two variants of the 0.5 per cent ABV pre-mixed gin and tonic available to pubs and bars in time for Christmas.
The latest data from the Vianet Draught Insight Report suggests that of the 13,000 barrels of beer sold on the last Friday before Christmas last year, 4,000 barrels were poured at either the wrong temperature or through unclean lines.
Operators signing up to Britvic's new Sensational Drinks website can claim free PoS kits, glassware and the chance to win £100 worth of shopping vouchers.
From 2019 the championship will be known as the Guinness Six Nations.