Perhaps best known as Count Fuckula in Ricky Gervais's Extras series, James is also a stand-up comedian and the son of a publican. Over the last three years he has been touring all over the world with his show, James Dowdeswell's Perfect Pub, and has recently published a book based on his love of pubs, described as an "ode to pubs and a call to arms to try and save them."
The soft drink will also be taking the Premier League Trophy on a tour around the UK in March and April as it looks to promote its new three-and-a-half year, multi-million-pound sponsorship deal.
The average hourly pay received by British workers in hospitality fell 5 per cent from £8.04 in June to £7.65 in November, according to new figures from hospitality analytics firm Fourth.
The Budweiser and Stella Artois owner said the move will ensure British pub-goers get more choice as well as a high-quality pint.