Ah, 1993. Haddaway asked us "What Is Love?" X-Files hit screens for the first time and the Bacardi Breezer was launched, catapulting RTDs into every pub fridge in the land.
Since then life for 18 to 24-year-olds, the category's core market, has changed considerably.
Sky and Molson Coors have created a beer to celebrate football's January transfer window.