As disappointing as the rejection to support "all pub-goers and beer, cider and perry drinkers" is, perhaps we can still see some rays of hope?
The Logan Rock Inn, Treen, Cornwall, has been named as the first-ever Charity Fundraising Pub of the Year, after 35 years of fundraising by licensees Anita and Peter George.
From Sunday league to Premier League: Ian Cater, number one for The Carpenters Arms, St Albans and Siri Durani, stopper for The Swan, Wimbledon, London, were invited to the training session of a lifetime with Arsenal goalies Petr Cech and David Ospina, as part of the BT Sport Pub Cup.
The brewer unveiled the products at the launch of its Green Paper - Old Mout Berries & Cherries Alcohol Free and the new look Maltsmiths American style IPA and Pilsner style Lager.
Heineken revealed The Green Paper, which details the results of its "most extensive" piece of category research to date and its new strategy to grow the on-trade by £1bn.