Young people tend to enjoy three to four night stays, travel outside of peak season and prefer boutique breaks and experiences. Pubs are perfect, says Matt Thomas, of Guestline.
A new on-trade campaign gives drinkers the chance to win a "once in a lifetime" trip from whale watching in Iceland to a meditation trip in Italy.
The two flavours are Pink Rhubarb and Oriental Yuzu.
The Brazilian-born darts player emerged triumphant from the inaugural competition, which was designed by the German beer brand to drive interest in pub darts.
The British Beer and Pub Association (BBPA), which released the figures, said the number of pints could boost the economy by as much as £42m.