The organisation is urging more independent pubs to get involved in the relaunched scheme.
The organisation will allow "live craft keg" beers at the Great British Beer Festival this summer for the first time in the event's 42-year history.
The brewer will allow customers to decide how much they want to pay for beer and food between 3 and 9 June.
It's important that pub and bar managers consider the line-up of brands on the bar, just like football managers select their players for the pitch, says Heineken UK.
The value of the cocktail market has grown by 9.5 per cent in just a year, with nine million people now drinking cocktails on a night out.