Earth Day will take place on Monday April 22 this year and mixer brand Fentimans is using the opportunity to raise awareness of endangered British plants.
The partnership has produced the UK's first "behavioural science-based online tool" to encourage people working in pubs to cut down or cut out alcohol altogether.
1 in 3 UK adults bought a frozen drink last year, so Vimto Out of Home is spearheading a celebration of all things slush next month.
Singer Ariana Grande launched her Starbuck's drink – a Cloud Macchiato – to global headlines last month, which tells you all you need to know about how far the world of coffee has come in the last two decades. And, while pubs don't have to start offering similarly complicated concoctions to get their share of café culture, they do have to start raising their coffee game.