The soft drink will also be taking the Premier League Trophy on a tour around the UK in March and April as it looks to promote its new three-and-a-half year, multi-million-pound sponsorship deal.

The average hourly pay received by British workers in hospitality fell 5 per cent from £8.04 in June to £7.65 in November, according to new figures from hospitality analytics firm Fourth.

The new ad, called Race Car, features a slow car race through Somerset and the West Country.

Trooper Nitro will be "the first of many exciting projects with Bruce Dickinson and Iron Maiden that are in the pipeline for Trooper in 2019," said Ben Robinson, director of sales at brewer Robinsons.

The Budweiser and Stella Artois owner said the move will ensure British pub-goers get more choice as well as a high-quality pint.

Brewer Molson Coors launched the Made Local activity for the brand today (February 4).

If you fancy entering your venue as the UK's Best Independent Craft Beer Bar or Pub in this year's awards you've now got until February 15 to do so.

Dry January may have come to an end but there's still plenty of reasons why pubs need to keep their no-alcohol drinks selection tempting.

After the hustle and bustle of December, is now is the time for a deep clean before another busy spell arrives?