Robyn Black
With young people drinking less and one in five adults now claiming to be teetotal, the soft drinks category is of increasing importance for publicans.
The first in our series of category insight features, looking in detail at what's shaking up the world of pub drinks.
In wine Italy is shaking up the fizz category...
Last year over one million pints of Help for Heroes, a collaborative ale from Marston's and injured veterans, were sold.
Its success means it will return for a second year this month.
Ah, 1993. Haddaway asked us "What Is Love?" X-Files hit screens for the first time and the Bacardi Breezer was launched, catapulting RTDs into every pub fridge in the land.
Since then life for 18 to 24-year-olds, the category's core market, has changed considerably.
Moving from cider to beer, Swedish fruit cider company Kopparberg has launched a fruit lager.
Inspired by the growing popularity of blush-style drinks in other categories such as wine, wine fusions and ciders, SHS Drinks has revealed a new WKD variant.
Finally January is over and there's even something to look forward to – the RBS Six Nations starts this weekend (February 6)!
Celebrate by raising a pint of one of these rugby themed brews.
If you've got a bottle of Angostura Bitters on your back bar (and who doesn't?) it's time to dust it down because cocktail bitters are where it's happening right now.