There's a baffling array of beers on the bar in front of you. Behind that a multitude of funky canned beers in the fridge, flanked by a host of quirky bottled ales, so what do you order? A pint of Greene King IPA? A Spitfire or a London Pride? A Pedigree or a Landlord - would you really?
Inapub and Cask Marque have joined forces to launch a new CaskFinder app, with pumpclip recognition.
This week Cask Marque unveiled its 10th annual look into the state of the cask ale market in UK pubs, the Cask Report.
This year written by beer sommelier and writer, Sophie Atherton, the report established that the category is now worth £1.7 billion a year and accounts for 58 per cent of on-trade ale sales and Atherton was keen to point how much the scene had change in a decade of the report.
Eight of the UK's biggest wine and spirits industry have joined forces to make a stand against the biased debate in the UK around drinking.