Carlsberg's annual Consumer Insights Report has been released and it seems the pub trade remains under pressure as people look to other leisure activities to fill their free time (over 35s are just as likely to visit a coffee shop as a pub these days, while younger people are just as likely to visit the gym or go shopping).
Nothing new there then.
It also suggests that, among young people especially, pub goers are becoming less loyal and visiting more and more venues rather than sticking to one or two favoured outlets.
Helpfully, however, the report, complied via s survey of 1,800 people, also shone a light why people choose a venue, so here's 7 ways you can stay ahead of the competition:
Have you ever wondered about the difference between whisky and whiskey?
No? Well, since I've got you here, let me enlighten you anyway.
The wine is mulling, the tree is up and the parties are in full swing - there's no denying we are well into the festive season now.
We've a plethora of Christmas drink ideas for you here but also some top tips to make sure your drink sales fly as high as Rudolph himself this December.