Carlsberg's annual Consumer Insights Report has been released and it seems the pub trade remains under pressure as people look to other leisure activities to fill their free time (over 35s are just as likely to visit a coffee shop as a pub these days, while younger people are just as likely to visit the gym or go shopping).

Nothing new there then.

It also suggests that, among young people especially, pub goers are becoming less loyal and visiting more and more venues rather than sticking to one or two favoured outlets.

Helpfully, however, the report, complied via s survey of 1,800 people, also shone a light why people choose a venue, so here's 7 ways you can stay ahead of the competition:

Have you ever wondered about the difference between whisky and whiskey?

No? Well, since I've got you here, let me enlighten you anyway.

Frozen beer, foam beer and even in fancy-pants-glasses beer — brews around the world come served in all sorts of weird and wonderful ways. Here are eight of the best. 

Germany's best-selling radler is to hit shelves in the UK this year.

Craft soft drinks brand Franklin and Sons is moving into the premium mixer market.

"Trying to make a good drink with substandard equipment is like trying to fillet a salmon with a butter knife."

Developed by British cask ale brewers as a fightback against the lager boom of the 1980s, golden ale has finally come of age.

The wine is mulling, the tree is up and the parties are in full swing - there's no denying we are well into the festive season now.

We've a plethora of Christmas drink ideas for you here but also some top tips to make sure your drink sales fly as high as Rudolph himself this December. 

Nearly three-quarters of the UK's adult population visited an on-trade venue last Christmas.

"Calling a pint of bitter a bitter is basically the kiss of death to anyone thinking of trying one for the first time."