Heineken has launched a new beer brand aimed at bringing new drinkers into the craft end of the market.
As we head into 2017 we reveal the second of our annual Category Insights features.
Over 60 per cent of adults buy wine in some form or another – still white wine remains the most popular followed by red and rosé.
Craft and cask beer may get all the headlines but lager remains the most important style in the market, accounting for almost three quarters of sales.
Growth in cider has stalled in recent years with a series of poor summers and high profile sporting events, which favoured beer, taking their toll.
Straight from the school of stating the bleeding obvious, psychologists at London South Bank University have revealed that drinkers are, "much less likely to notice responsible drinking messages on posters displayed in a busy pub environment than in a plain and simple room."