A new drive for its #LetsCocktail campaign from Diageo will provide publicans with photos and ideas for use in their own social media campaigns, as well as the more traditional PoS kits.
Not sure if you've heard but there's a referendum soon? If you can't wait until June 23 to find out if Britain is in or out of Europe then keep an eye on beer sales...
As part of our Euro-themed issue it would be tempting to bring you a list of Europe's most innovative and craziest drinks. In the end, however, we thought it would be much more useful if we instead came up with suggestions of European drinks you can make and serve from brands you probably already stock. Never let it be said we haven't got your back.
The head bartender at the Best Bar in the World (The Artesian Bar in London), Claridges' wine expert, and a beer guru have all signed up as ambassadors of trade show Imbibe Live 2016.
Britons are set to spend more than £1bn celebrating Her Majesty The Queen’s 90th birthday, with over a third planning trips to pubs, bars and street parties over Saturday 11 and Sunday 12 June.