The £3m campaign includes giveaways for those buying bottles in pubs, £12,000 of Ticketmaster voucher prizes and chances to win a holiday to Ibiza.

The rum-maker has made a plea to Apple for the emojito to be added ahead of National Rum Day this week (August 16).

Following the huge success of Strongbow Dark Fruit the company has created a stand alone dual font shaped like the Strongbow bow, which pours both Strongbow Original and Strongbow Dark Fruit.

Pubs are being urged to check they have a safe environment for freshers this September.

The winner, brewed by the Siren Brewery, was revealed at the first day of the Great British Beer Festival today.

Have you started planning your Halloween bash yet? Frozen drinks for an October event might not spring immediately to mind but a new promotion for Starslush is looking to change that.

Britvic is bringing back the Pepsi Taste Challenge, first launched in the 1970s, for its Pepsi Max variant this summer.

The brewer and cidermaker has launched the initiative to help pub operators sell more cider.

Things that go bump in the night: Is your pub haunted? If so, could you make money from a 'haunted stay'?

The Italian lager has updated the design on its bottle and revealed a new version of that pint glass...