America's favourite beer has landed in the UK in a bid to crack the millennial market.

Kids' favourite, Robinsons Fruit Shoot, is to get its first global campaign, as brand owner Britvic looks to inspire children and their parents.

Touted as a super-premium version of the shot brand, Jägermeister Manifest is based on the brand's original secret recipe but with added botanicals and time spent maturing in oak casks.

TV presenter Graham Norton's own wine range has been taken on by Matthew Clark from today (March 1).

Heineken has launched a new beer brand aimed at bringing new drinkers into the craft end of the market.

As we head into 2017 we reveal the second of our annual Category Insights features.

Over 60 per cent of adults buy wine in some form or another – still white wine remains the most popular followed by red and rosé.

Two headline hitting events of last 12-months are set to have a significant impact on the spirits category over the next few years.

Soft drinks, for so long the Cinderella of the drinks world, are finally having their moment in the spotlight.

Craft and cask beer may get all the headlines but lager remains the most important style in the market, accounting for almost three quarters of sales.